How to evaluate seo?

Here’s what you need to know when analysis of seo optimization results:

• How KPIs are considered for your website and what they mean.
• The main focus is on trends, not absolute values;
• Know about the peaks and valleys of seasonality and take this into account when assessing the effectiveness of SEO website promotion;
• Analyze the achievement of the conversion goals of the site: purchases, additions to the cart, registration of Call Back forms, calls, messages to online chats.
• It is important to learn how to separate the “wheat from the chaff”, that is, to analyze separately different regions and directions.
• It is important to configure all the necessary web analytics services: Google Analytics, Yandex Metrica, Search Console, Yandex Metrica, CRM system, Call-tracking.