Hello! How to optimize website content for SEO?
Hello! Many people associate the term “SEO-text” with low-quality “footcloths”, in which there are a lot of keywords and little meaning. Now for such texts you can immediately fall under sanctions. But in order to improve search visibility, the texts on the site should not only be useful to the user, but also competently optimized.
When preparing SEO texts, it is important to consider several key points:
The page should be optimized not for one or two key queries, but for a cluster (a group of related phrases). The main keyword should be present in the main elements – title, H1 heading, link anchors, other pieces of content. You also need to analyze the characteristics of the pages that are displayed on the first SERP for your target queries. It is important to select pages of a similar type for analysis. For example, if you are preparing content for an online store – you need to look at commercial sites, if the resource is informational – similarly, you need informational ones.
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