Hello! How to improve local seo rankings?
Hello! Working with local search is important for any business tied to a region. Regional search should be taken into account by companies engaged in both e-commerce and offline customer service. The basis of local promotion is activity in the Google My Business service. For eCommerce, an additional area of work is internal website optimization for Local SEO requirements.
The regional top has its own characteristics. It is much easier to reach the top positions in local search, as low-frequency queries and weak competition prevail here. At the same time, the positions are extremely unstable – leaving the top is as easy as getting into it. Therefore, it is important for sites aimed at good and, more importantly, stable results to approach the issue of optimization in a comprehensive manner. General search engine optimization first – then local SEO.
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