Hello! I heard SEO will help to my website, how to use it?
Hello! SEO specialists conventionally divide optimization methods into white, gray and black depending on whether the rules of the search engines are followed. Any of the methods involves the use of techniques that directly or indirectly affect the work of robots.
White optimization – working on a resource without using officially prohibited promotion methods that could affect search algorithms.
Gray methods are not officially banned, but their use can be regarded as an unnatural increase in popularity. Some search engines block these sites.
Black optimization includes methods that contradict the rules. The risk of falling under the filters and sanctions of search engines is very high.
Any SEO involves the use of techniques that directly or indirectly affect the work of robots. However, “white” SEOs and marketers do not break the rules of the game. They follow the search engine recommendations for building good sites and optimizing them. The information is publicly available in Yandex.Help and the Google Search Console Help Center.
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