How do I determine paid keywords for my website?
First of all, you should determine the words that will describe the service you offer, then you can create two lists by examining the words in the menu or categories of the websites you see as one-to-one competitors.
You can create paid keywords by listing the service names you provide between the words in these two separate lists.
You can examine the price of words, notation, click, CTR rate, through ADS Keyword Planner.
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