Online reputation decides the fate of individuals and brands. It directly affects the image, audience loyalty and profit:

92% of buyers study reviews about the company before ordering a service or product;

40% of customers have opinions of the organization and its products after reading 1-3 reviews;

brands with a low 1-2 star rating lose up to 97% of customer examples.

Satisfied users are in no hurry to write on the Internet. But indignation and indignation are spreading across the online spaces at lightning speed. And if the negative results of tests of clients of systems, this is a tarnished reputation, an outflow to competitors, a drop in profits.