SEO is divided into on-page and off-page. I want to learn about in-site SEO. What can I do for my own site?
On-site SEO can be explained by optimizing all the pages on websites to the finest detail and equipping them with search engine-compatible content. By analyzing your sector, target audience, keyword and website, your organic traffic is increased as much as possible through SEO work within the site. The purpose of SEO within the site is to be Google, Yandex and all other search engines ranking first. As a result of all the in-site work performed on the Websites, high quality and optimized content is obtained. At the same time, making SEO arrangements within the site minimizes the other actions you will take to promote your work.
How the Google bots read the website is taken into consideration in the on-site SEO studies. If your web page does not meet Google standards, this situation is reflected to you directly as an impressive element. On-site SEO arrangements have an average of 35% on average, while off-site SEO efforts cover the remaining segment, ie 65%. However, changes made in the interior are reflected in the search results more quickly than outside SEO works. The reason for this is that when Google bots come to your site and notice the changes, they directly reflect it in the ranking.
There are some points to consider when optimizing a web page for the keyword. It is especially important that the keyword is included in the Title – Description – H1 sections and the keyword density in the page is around 2%.
If we briefly talk about the criteria in SEO arrangements within the site;
1- Checking and editing meta tags
2- Webmaster Tools analysis
3- Speed and Mobile compatibility test
4- Css and Js compression
5- Checking and editing Canonical tags
6- Checking the H tags
7- Content & Code rate control
8- Copy content control
9- Image optimization
10- Copy content control
And there are many more criteria. It is always more effective and useful to optimize a website so that it is compatible with the latest algorithms instead of addressing the criteria that do not function before or today.
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