What is online reputation management in digital marketing?

Hello!

Any company today is somehow represented on the Internet. Blogs, forums, help resources, independent portals, social networks, online stores and special review sites allow you to openly express your opinion about the company, its products and services. At the same time, along with the real customers of the brand, you can often find comments from unscrupulous competitors, former disgruntled employees disguised as ordinary users, whose reviews are openly negative and can cause tangible damage to reputation. In this regard, a modern specialist in marketing communications and public relations, using the opportunities provided by the digital environment as a new powerful communication channel, is able to act as an agent of influence on public opinion, and thereby control the level of brand loyalty to the widest audience, going beyond traditional media