What is reputation management in seo?

The effectiveness of SERM measures is impossible without page optimization in search engines, that is, without using SEO. By promoting sites with positive and neutral content to the first pages of the site, you can squeeze sites with unwanted information – negative reviews and other materials that tarnish the brand’s reputation. In fact, SERM is a synthesis of PR technologies and SEO promotion, which includes a whole range of works.

You need to understand: people believe more in the negative and have a very peculiar attitude to positive reviews, alas, but they are stingy on this score. If there are too many positive reviews about your company/product, people will immediately understand that they are ordered. That is why SERM is a massive effort to improve the reputation of your business.