Hello! I am interested in digital marketing, could you tell me how does it work?
In digital marketing, various tools are used that allow you to spread information about a product, brand or company to a large number of people, to attract their attention. Along with contextual, banner, viral, targeted advertising and other tools, SEO optimization is widely used.
Reasons to use SEO: most users ignore ads, use various services to block it;
about 60% of companies in the b2b segment believe that they have acquired most of their customers thanks to SEO optimization;
the first three positions (three sites) in the search results receive more than half of all conversions;
if the site takes a long time to load, then 39% of users leave and do not return.
There are some types of digital SEO: 1. optimization in app stores (Apple Store, Google Play); 2. conversion optimization (using Google Analytics and other tools for monitoring user actions in order to simplify and speed up conversion); 3. micro-moments (similar to the previous view, but developed exclusively for mobile applications, a Google project to help marketers to better understand consumer behaviour and its consequences).
Digital marketing is a new marketing trend that is actively developing and has already surpassed traditional advertising. To get the desired effect, maximize profits and promote the brand to a high level, you need to use more channels.
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