Hello! Is trust flow important?
Hello! One of the link signals that influence search engines’ trust to the site is TrustRank, which in the classical form means the remoteness of the site from knowingly trust resources in its link links. If there are government sites, universities, large brands, or other authoritative resources in the site’s immediate link environment, this is very cool and significantly affects trust. If the number of clicks from influencers is high, this is worse, and there is work to do.
Thus, the easiest way to determine the quality of a site in terms of reference is to determine what level of nesting it is from obviously authoritative resources. The Majestic SEO service helps with this with its Trust Flow and Citation Flow metrics. There are similar indicators in other services, for example, in Open Site Explorer from SeoMoz (mozRank & mozTrust).
The Citation Flow (CF) is a similarity to the normalized PageRank calculated from the Majestic sites. Trust Flow (TF) is similar to the classic TrustRank, with a normalized value from 0 to 100.
To estimate the overall ranking of a site, I use the formula:
Rank = (TF – CF) / (TF + CF + 1) + TF / (CF + 1) + TF / 100
The first term is the normalized absolute difference between the trust and citation rates, the second term is the relative difference, and the last is the normalized trust value.
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