Why SSL Certificate is important for SEO? What factors affect SSL certificate?
An SSL certificate allows you to encrypt the transmitted data and make it unreadable for fraudsters.
Therefore, users trust sites with certificates more.
And search engines also raise them in the SERP.
HTTP and HTTPS are data transfer protocols.
They are needed to transfer information from one computer to another via the Internet.
The letter “S” in the name of the protocol means security (from the English secure).
HTTPS is considered secure because it uses encryption.
It hides the content of the message to outsiders.
SSL certificate has become one of the criteria that Google attaches importance. A website without an SSL certificate will warn users that “this website is not secure” during their visit. This will shake users’ trust in your site.
SSL certificate keeps messaging, navigation and users’ information in the site. In this case, users’ confidence in your site increases and your site traffic is positively affected.
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