Atabey Özel Ders

Analysis

Atabey Özel Ders, which is a tutoring center, aimed to be more visible especially in district-based searches. The audience they addressed was students, teachers and parents. In determining our target audience we followed steps mentioned below:

• We have determined our persona,
• We identified traffic sources,
• We identified words that will provide short, medium and long term traffic,
• We have identified areas where competitors receive traffic and are strong.

Period

To keep up with competitors and provide useful information, we first examined the in-site SEO setup and established a strong foundation. Then;

• We edited in-site content for words where competitors are strong,
• We constructed pages suitable for the searches of students, teachers and parents,
• We have provided the module for adding and deleting courses,
• We have carried out some technical improvement studies.
• In our process of working with Atabey Özel Ders, we primarily focused on in-site SEO studies.
• Long tail words that will provide added value to the site were determined, supported by the blog.

Thus, we started to improve our rankings and traffic in a short time with our user experience focus.

Result

• In the last 6 months, organic traffic increased by 139.24%.
• Organic word visibility has increased from 2036 to 7288 since the start of the study. An increase of 257.96% is observed.
• Brand recognition increased by 50%. While the search for the word “Atabey” was 12.976 last year, it increased to 25.630 this year. Brand recognition increased by 97.52%.