Röder Grup Türkiye SEO Process
Analysis
For Röder Group, which operates in 35 countries in the field of industrial and event tents, we prepared an SEO compatible software infrastructure by participating in the design process before the site was published. Afterwards, we prepared a roadmap and continued our work together with the writing team. Our goals in these studies;
- Producing content suitable for the target audience.
- To better promote the products offered on the site
- To be first in our target words
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Process
After the site was published, we started to produce sectoral and quality content to increase the traffic to the site. While creating our content strategy, we continued to work below.
- We organized the improvements to meet all technical SEO criteria. We brought our site health score to 100% in Ahrefs, one of the most well-known SEO tools.
- We developed our internal link strategy by analyzing our content and the products we offer.
- We have completed our UX-based improvements that Google cares a lot about.
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Conclusion
At this point, we have achieved the following successes with technical SEO improvements and quality content production
- Our traffic from direct queries increased by 111%, showing that our efforts also increased brand awareness.
- Organic traffic increased by 385%.
- In addition to all this, we managed to reduce the Bounce Rate by 13%.
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Statistics
%111
Direct Query Increase
%385
Organic Traffic Growth