Duru Pazar SEO Case Study
The SEO growth model developed for Duru Pazar was shaped around strengthening the technical infrastructure, enriching category content, and building a blog strategy aligned with long-tail search demand. Through this content and optimization framework, the brand achieved an increase of +150,000 in organic traffic within 1 year while also gaining strong momentum in visibility, conversion performance, and brand engagement.
Analysis
When we reviewed the current state of the website, we identified technical SEO errors, a weak content strategy, and a lack of blog content to support organic traffic. We also noticed that category descriptions were insufficient and key UX improvements were missing. These gaps prevented users from spending more time on the site and blocked higher rankings in search results.
Execution
We started with technical fixes to improve site speed and refreshed the meta tags across existing pages. Then we created original, informative category descriptions and produced creative, high-value blog content aligned with long-tail searches. We added recipe and usage content around pulses, reorganized the site’s content hierarchy, and implemented UX improvements across the experience.
Outcome
Thanks to these strategies, Durupazar.com achieved consistent organic traffic growth starting in January 2023. Organic traffic grew by more than 500%, many keywords reached first-page rankings, and our blog content increased repeat visits. Today, Durupazar.com shows major progress not only in traffic but also in sales and brand awareness.
Sevinç Bilge Doğan
Duru Gıda
As Duru Gıda, we have been bringing our products, prepared to high quality standards since 1935, together with consumers. Through the work we carried out with Webtures, we increased the conversions of durupazar.com, our e-commerce platform where we offer our additive-free and preservative-free products to consumers. Over a 16-month period, we surpassed our competitors in organic traffic and achieved outstanding conversions through our e-commerce channel. Webtures’ daily analysis and guidance made a significant contribution to strengthening our brand’s digital presence. We would like to thank them for helping us write this success story with their professional and results-driven approach.