E-Çerez

Conversion Increase of 850% Achieved

Customer: E-Çerez

Sector: Software

Service: SEO

E-Çerez SEO Process

%1161

Annual Organic Traffic Growth

%850

Conversion Increase

Analysis

We started e-Cookie studies with the strategy of increasing conversions by maintaining and adding to the existing organic traffic. In this study, we proceeded in coordination with the software and content team for technical and design arrangements. Our goals in this process were as follows;

• To promote our products more clearly.
• To bring our quality together with users.
• Providing products and information suitable for the target audience.

Process

In order to quickly increase conversions through our existing organic traffic, we needed to increase the number of products on your website and add product descriptions correctly. For this reason, we worked with the content team to quickly introduce new products and descriptions to the website.

• We optimised our product categories and product pages in accordance with Google algorithms.
• With in-site UX improvements, we made it easier for users to navigate between products. We took care that users navigate the site in a useful way.
• We have made the site more understandable by identifying and simplifying similar pages that would create confusion for users.
• We used the related product / complementary product strategy for products.

Conclusion

We received both position increases and conversion increases in searches related to the strategies we implemented in E-Commerce.

• While we appeared with 4,780 keywords in the search results when we started working, we managed to increase this number to over 12,700.
• Our organic traffic increased by 116% in the last 12 months.
• In line with our strategies, our conversions increased by 850%.