Ersa Saat Organic Traffic Increased by 243%

Analysis

Since we could not be involved in the processes during the period when the infrastructure change took place, our analyses were primarily carried out on the side of examining the existing structure before this change and conducting and reporting examinations for the rapid recovery of the pages / keywords that were successful in that period.

• Determination of successful keywords before infrastructure change,
• Identification of successful pages before the infrastructure change,
• Checking whether the pages that were successful before the infrastructure change exist after the change,
• Determining the pages that will be compatible for keywords specific to brands,
• Revising and/or rebuilding existing pages.

Process

In-depth market research was carried out within the scope of Targets and Analysis studies. Considering that the product volume is as large as the category volume of the sector, our processes were initiated

• Improving the technical SEO competence at the maximum level in line with the possibilities of the infrastructure,
• Integration of the detected pages with the new infrastructure,
• Revising the category tree in accordance with the market volume,
• Improvement of product detail pages,
• Non-product content production and ensuring that potential customers meet Ersa Saat by reaching them through organic results.

Conclusion

We have regained the organic traffic lost in the 6 months of our partnership and we have closed the last two months of organic traffic at 243% of our traffic in our first month.