Kiğılı 101% Increase In Organic Traffic In 1 Year

Kiğılı: Analysis

At the beginning of the project, there were 2 different sites under the roof of Kiğılı, e-kigili.com and kigili.com. The main KPIs we have determined in order not to divide the existing traffic and to increase the traffic of e-kigili.com are ;

• To move e-kigili.com under kigili.com with minimum traffic loss.
• To ensure that the e-commerce site can sell at the level of a physical store.
• Reaching the first rank in generic words such as suit, suit, tuxedo.

Kiğılı: Process

In order for the design, software and domain changes to be made on the site not to cause permanent ranking losses, the work had to be carried out meticulously.

• e-kigili.com moved to kigili.com without traffic loss.
• In-site SEO competence has been improved.
• With competitor analyses, content strategies of competitors were determined.

Kiğılı: Conclusion

Considering the competition of the sector, we have implemented a work planning for this purpose by constantly following the innovations in both competitors and search engines in order to remain a leader in this race, where competitors are working aggressively, keywords are highly competitive and to remain a leader in this race.

• In the first 3 months, the first page was reached in all of the targeted words.
• At the end of the 3rd month, the turnover of the physical store with the highest sales was exceeded by the e-commerce site.
• 101% increase in organic traffic in 1 year