Küçükdeveci Construction

715% Organic Traffic Boost Last Year

Customer: Küçükdeveci İnşaat

Sector: Real Estate

Service: SEO

Küçükdeveci İnşaat SEO Process

%715

Organic Traffic Increase

%535

Organic Word Visibility

Analysis

While Küçükdeveci brand awareness, SEO visibility and organic traffic were almost non-existent, it was necessary to ensure the transition of a new infrastructure from the existing structure that could respond to what the target audience wanted to be SEO compatible without any loss.

• As soon as possible, it was necessary to identify a list of keywords (long tail) to increase SEO visibility and organic traffic.
• Personas were created.
• Current indexed pages were detected.

Process

Firstly, competitors were analysed for SEO visibility and brand awareness. The words that the competitors were working on, the SERP results in the keywords list we prepared for Küçükdeveci’s product portfolio, and our Users Search Intent results were analysed and the pages in the new infrastructure should be prepared accordingly.

• We provided a lossless transition from the old infrastructure to the E-commerce structure.
• Schema & Markup (Product+FAQPage) technologies were used in the new infrastructure.
• Regularly improved overall SEO health.
• Revisions were made to increase clickability in SERP for pages that are not ranked first in search results.
• Product pages were examined with a focus on UX and optimised with A/B tests.

Conclusion

• 715% organic traffic increase was achieved.
• Organic word visibility increased from 1700s to 7500s.