Üsküdar Üniversitesi

Total 95% Organic Traffic Increase in 1 Year

Customer: Üsküdar Üniversitesi

Sector: Education

Service: SEO

Üsküdar Üniversitesi SEO Process

5.000

Extra Student Registration

%85

First Page Success

15.000

Monthly Organic Traffic Increase

Analysis

Üsküdar University receives traffic from students and parents during registration periods. The aim was to increase the directive and informative content for this audience who will visit the site, as well as to apply benefit-oriented page updates by identifying the words that the target audience searches.

• Registration periods have been in June-August for the last 2 years.
• Traffic peaks during the preference period and returns to normal at the end of the same month.
• 90% of the target words are on page 2 and after.

Process

The words searched by the audience and competitors should have been analysed. It was determined that the target audience generally examines the department they will study and the opportunities provided by the university. In this direction, content-oriented strategies should have been developed throughout the site.

• The words searched by the target audience were determined.
• Old dated articles and general explanations within the site have been updated.
• Content support was provided for the preparation of user-oriented content.
• Link compatibility studies of the department pages were carried out.
• The site was crawled from start to finish and general SEO health was improved.

Conclusion

Analysing the target audience correctly before the periods brought successful results. Especially with the enrichment of in-page content and increasing readability, a significant increase in visits was achieved. According to the results obtained, general word visibility, especially target words, organic traffic and student enrolment numbers were increased.

• The words searched by the target audience were determined.
• Old dated articles and general explanations within the site have been updated.
• Comparing the 2-month traffic in the previous preference period with the next preference period, 20,000 traffic increase was achieved. .
• The first page was reached in 85% of the target words.
• Organic traffic increased by 95% in 1 year.
• Organic traffic increased by 15,000 per month compared to the previous year.
• The number of student enrolments increased by 5,000 compared to the previous year with the support of other marketing channels. .