İnci Akü Website

Analysis

The primary target of İnci Akü, which is the leading brand in the battery industry, was to obtain traffic, especially from the word battery and its derivatives. However, in the application process, instead of focusing on generic words that wouldn't potentially turn into sales, it was necessary to introduce users with the relevant products over the long tail words with commercial returns.

• Since there is no buying option on the site, users should be directed to the nearest dealers and services.
• A battery suitable for every brand/model search should be recommended.
• Studies on obtaining organic traffic with battery related evergreen content should be carried out.

Period

In line with the identified targets, sector and competitor researches were carried out and the needs for the site were determined. After determining in-site SEO errors, the overall SEO performance of the site is increased. In this context;

• Target keywords were detected to increase traffic.
• By determining the competitors' words that get the most traffic, a general optimization study for these words was carried out within the site.
• Long tail titles have been determined for evergreen content.
• Long tail words pages were created and optimized for up-to-date search engine algorithms.
• After the examination of user behaviour, suggestions were made for the development of certain areas in order to increase the interaction within the site.
• Harmful links are checked and blocked regularly.
• Individual landing pages were created for each vehicle brand/model for the battery models on the site.

Result

INCREASE IN ORGANIC TRAFFIC

In addition to the target words, we created pages for long tail words that we identified, supporting both target words and increasing the organic traffic. As a result of our SEO studies, we achieved an increase of 222% in organic traffic between 2016 and 2017.

SEO VISIBILITY

The comparison of SEO visibility of our site with our competitors, Mutlu Akü and Yiğit Akü is shown in the images below.

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Our website is visible in a total of 950 words on Google. 188 of these words are on the first page. SEO studies have helped to increase the visibility significantly not only in desktop results but also mobile results when compared to their competitors.