The primary target of İnci Akü, which is the leading brand in the battery industry, was to obtain traffic, especially from the word battery and its derivatives. However, in the application process, instead of focusing on generic words that wouldn't potentially turn into sales, it was necessary to introduce users with the relevant products over the long tail words with commercial returns.
In line with the identified targets, sector and competitor researches were carried out and the needs for the site were determined. After determining in-site SEO errors, the overall SEO performance of the site is increased. In this context;
In addition to the target words, we created pages for long tail words that we identified, supporting both target words and increasing the organic traffic. As a result of our SEO studies, we achieved an increase of 222% in organic traffic between 2016 and 2017.
The comparison of SEO visibility of our site with our competitors, Mutlu Akü and Yiğit Akü is shown in the images below.
Our website is visible in a total of 950 words on Google. 188 of these words are on the first page. SEO studies have helped to increase the visibility significantly not only in desktop results but also mobile results when compared to their competitors.
Along with weekly changing product themes, we implemented an unprecedented SEO strategy and We increased SEO Non-Brand organic traffic by 122%, order number by 108% and turnover by 124%.