Yargi Yayinevi Website

Period

How did we achieve this success?

• When we took over the AdWords account, we first structured campaign trees and ad groups to increase the quality score.
• We have created new ad texts to increase our clickthrough rate. And we regularly monitor their performance and discover texts with the most conversions and conversion rates.
• We made revisions and additions by reviewing keyword lists and match types.
• We did negative studies from the search term report and found new potential keywords and added them to our related campaigns.
• Considering the number of conversions, conversion cost and conversion rates, we made special offers on campaign and keyword basis.
• While we discovered the most selling and high-profit products/keywords, we also revised the bids of products/keywords with high conversion cost and low conversion rates.
• By creating special sections in areas such as device, time, demography and location, we separated those sections with high and low conversion values. And we created special offers for these sections.
• We prepared banner sets for brands that we have price advantage, and brought them to the right target audience, while providing traffic with more affordable costs, we supported the total sales of these brands.
• We have revised our remarketing campaigns and customized their offers by dividing the users who have visited our site into different sections focusing on transformation.
• We analyzed Google Analytics data in depth and evaluated all the data that will contribute to our ads and applied them to our campaigns.

Result

With all these optimizations and other technical studies, we achieved the same turnover and number of transactions by spending 47% less budget after 1 month of work.

• It should be noted that everyone can use the AdWords panel and spend their budget. However, the important thing here is to get the value of your budget and maximize this amount. Being satisfied with your ads at the moment doesn't mean that you will not be able to get more efficiency with this budget or catch the same figures with less budget.
• Although the AdWords panel seems to be an area that almost everyone can set up and manage from the outside, it contains very fine details and requires sufficient experience. Otherwise, it is unfortunately possible to achieve results far below the efficiency that can be achieved with the budget spent.