To receive traffic from students and parents during the registration periods. The aim was to increase the content that will guide and inform the audience that will visit the site, as well as to identify the words the target audience searches for and to apply benefit-oriented page updates.
The words and competitors searched by the target audience should be examined. It was determined that the target audience would make general examinations based on the department and the facilities provided by the university. Accordingly, content-oriented strategies should be developed for all the parts of the web site.
Accuate analysis of the target audience before the preferences period brought successful results. Especially by enriching the in-page content and increasing readability, we achieved a significant increase in visits. According to the results, an increase in overall word visibility, organic traffic, the number of student registrations and notably in targeted words has been observed.
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