5.000
Extra Student Registration
%85
First Page Success
15.000
Monthly Organic Traffic Increase
Üsküdar University receives traffic from students and parents during registration periods. The aim was to increase the directive and informative content for this audience who will visit the site, as well as to apply benefit-oriented page updates by identifying the words that the target audience searches.
The words searched by the audience and competitors should have been analysed. It was determined that the target audience generally examines the department they will study and the opportunities provided by the university. In this direction, content-oriented strategies should have been developed throughout the site.
Analysing the target audience correctly before the periods brought successful results. Especially with the enrichment of in-page content and increasing readability, a significant increase in visits was achieved. According to the results obtained, general word visibility, especially target words, organic traffic and student enrolment numbers were increased.
We live in an age where we access almost all the information we need, from quantum physics to dinner recipes, through search engines. This makes it inevitable for brand convoys travelling on the vast information superhighway of the digital world to hold the top positions. As Üsküdar University, we decided to cooperate with Webtures, which has carried out important studies in this field, by giving special importance to our SEO activities, and we achieved very efficient results from the first months. At the point we have reached today, we can say that we have achieved a sustainable momentum in the face of constantly updated algorithms with 85% first page success. I congratulate the Webtures team, which has contributed to this important success together with the software unit of our university, and I think it will take our SEO performance to even higher levels with a rational perspective.
