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We live in an age where we access almost all the information we need, from quantum physics to dinner recipes, through search engines. This makes it inevitable for brand convoys traveling on the vast information highway of the digital world to hold on to the top ranks. As Üsküdar University, we decided to cooperate with Webtures, which has carried out important studies in this field, by giving special importance to our SEO activities, and we achieved very productive results in the first months. At the point we have reached today, we can say that we have achieved a sustainable momentum with 85% first page success in the face of constantly updated algorithms. I congratulate the Webtures team, which contributed to this important success together with the software unit of our university, and I think it will take our SEO performance to even higher levels with a rational perspective.
Üsküdar University – Corporate Communications Director
Üsküdar University receives traffic from students and parents during registration periods. The aim was to increase the amount of informative and directive content for this audience who will visit the site, and to implement benefit-oriented page updates by identifying the words that the target audience searches for.
The words the audience searched for and competitors should have been analyzed. It was determined that the target audience generally examines the department they will study and the opportunities provided by the university. Accordingly, content-oriented strategies should have been developed throughout the site.
Analyzing the target audience correctly before the periods brought successful results. Especially with the enrichment of in-page content and increasing readability, a significant increase in visits was achieved. According to the results obtained, general word visibility, especially target words, organic traffic and student enrollment numbers were increased.
Extra Student Registration
First Page Success
Monthly Organic Traffic Growth