Üsküdar Üniversitesi
INDUSTRY EDUCATION
Services We Provide
Customer Comment
We live in an age where we access almost all the information we need, from quantum physics to dinner recipes, through search engines. This makes it inevitable for brand convoys traveling on the vast information highway of the digital world to hold on to the top ranks. As Üsküdar University, we decided to cooperate with Webtures, which has carried out important studies in this field, by giving special importance to our SEO activities, and we achieved very productive results in the first months. At the point we have reached today, we can say that we have achieved a sustainable momentum with 85% first page success in the face of constantly updated algorithms. I congratulate the Webtures team, which contributed to this important success together with the software unit of our university, and I think it will take our SEO performance to even higher levels with a rational perspective.
Tahsin Aksu
Üsküdar University – Corporate Communications Director
Üsküdar Üniversitesi SEO Process
Analysis
Üsküdar University receives traffic from students and parents during registration periods. The aim was to increase the amount of informative and directive content for this audience who will visit the site, and to implement benefit-oriented page updates by identifying the words that the target audience searches for.
- Registration periods have been in June-August for the last 2 years.
- Traffic peaks during the preference period and returns to normal at the end of the same month.
- 90% of the target words are on page 2 and beyond.
Process
The words the audience searched for and competitors should have been analyzed. It was determined that the target audience generally examines the department they will study and the opportunities provided by the university. Accordingly, content-oriented strategies should have been developed throughout the site.
- The words that the target audience searches for were identified.
- Old dated articles and general explanations within the site were updated.
- Content support was provided for the preparation of user-oriented content.
- Link compatibility studies of the department pages were carried out.
- The site was crawled from start to finish, improving overall SEO health.
Conclusion
Analyzing the target audience correctly before the periods brought successful results. Especially with the enrichment of in-page content and increasing readability, a significant increase in visits was achieved. According to the results obtained, general word visibility, especially target words, organic traffic and student enrollment numbers were increased.
- The words that the target audience searches for were identified.
- Old dated articles and general explanations within the site were updated.
- Comparing the 2-month traffic in the previous preference period with the next preference period, 20,000 traffic increase was achieved.
. - Reached the first page in 85% of the target words.
- Organic traffic increased by 95% in 1 year.
- Organic traffic increased by 15,000 per month compared to the previous year.
- Student enrollment increased by 5,000 compared to the previous year with the support of other marketing channels.
.
Statistics
5.000
Extra Student Registration
%85
First Page Success
15.000
Monthly Organic Traffic Growth