Such an SEO work into Tchibo was first implemented by Webtures in the world. As a result of the SEO work done; 122% increase in number of visitors, 108% increase in orders and 124% increase in SEO non-brand turnover. Let's examine this SEO technique that is applied for the first time in the world.
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Global coffee chain Tchibo, targeted to have an e-commerce site in Türkiye to make sales. As the main target, the following criteria were very important.
According to the 1-year publication plan done by the marketing team in Germany and the product plan to be released, the work planning had difficulties in terms of SEO as the products on the site changes almost every one and a half weeks. According to the season, one week stationery products were sold, while the other week products such as sunscreen could come to the fore. Considering that SEO works will make an impact within 2-3 months, we have progressed by starting technical studies 2-3 months before for each product group that will be brought to the fore.
We managed to increase Tchibo's SEO (seo non-brand) revenue for non-brand searches by 124% in a year, (several million TL, figures are not disclosed due to confidentiality agreement.). Of course we achieved success in sales of many products with fixed rate of sales such as, coffee, filter coffee, coffee maker. Without a doubt, we planned SEO studies that deserve to be on top for a week or 2-week period, applied for the first time in the world not only in Türkiye As this is a one-of-a-kind SEO work that's outside the standards, and it's been successful a SEO work in Türkiye and carried by Webtures, it has been our pride.
Statistics
We increased revenue from non-brand advertising spend by 775% in 1 month and With our SEO strategy, we have doubled the organic traffic.
With our SEO strategy, we increased the organic traffic from 12,858 on December 20, 2016 to 41,385 as of November 30, 2017, and achieved a traffic increase rate of 222%
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